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The Third Assist Blog

Tournament Spotlight: Labatt Blue Upper Peninsula Pond HOckey Tournament

11/14/2018

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As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Labatt Blue Upper PENINSULA Pond Hockey TOURNAMENT

Location of Tournament:
St. Ignace, Michigan

Time of Year: 
February 14-17, 2019
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Ages Welcomed to Play:
21+. It's a Labatt Blue tournament after all.

Size of the Tournament: 
7 divisions which means 200 teams and over 1200 people total

Special Entertainment:
Live music on the lake!
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What Sets This Tournament Apart:
Lake Huron! With a setting on the Upper Peninsula this one is uniquely Michigan.

Third Assist's Take: 
This tournament has been going for over a decade now. It's part of the Labatt Blue pond hockey lineup. Over 200 teams and over 250 games. If you're looking for a classic pond hockey tournament on one of the largest "ponds" in the US then this one should top your list. Check out the link below to learn even more!
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Where to Learn More About This Tournament: 
www.labattbluepondhockey.com/uppondhockeychampionships

*All photos used by permission from tournament.
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Tournament Spotlight: Last Frontier Pond Hockey Classic

11/13/2018

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As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Last Frontier Pond Hockey Classic

Location of Tournament:
At The Burkshore Marina in Big Lake, Alaska.
Exact Address: 3610 S. Burkeshore Dr. Big Lake Alaska

Time of Year: 
March 8-10 2019
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Ages Welcomed to Play:
Youth and Adults

Size of the Tournament: 
9 Divisions (U10,U14, U18, Novice, Co-Ed, Open, Women, Elite, 49ers) 107 in 2018

Special Entertainment:
Two free concerts for those 21+ on Friday and Saturday nights. This is in addition to fireworks Saturday night, and a free family rink available weekend-long.
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Any Special Vendors:
49th State Brewing Company provides great food, beer garden, food trucks, etc...  

What Sets This Tournament Apart:
One word: Alaska. Oh, the trophy here is pretty amazing too. 

Third Assist's Take: 
This tournament is truly one-of-a-kind. It takes place on Big Lake which is about a hour out of the state's largest city of Anchorage. The owners of Third Assist are originally from Anchorage, and Big Lake was one of the first places we played pond hockey. It only makes sense that Alaska's premier tournament takes place in a setting like Big Lake. Cool setting, cool music, cool trophies. This is on our pond hockey bucket-list.
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Where to Learn More About This Tournament: 
www.akpond.com
www.facebook.com/lastfrontierpondhockey

*All photos used by permission from tournament.
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Tournament Spotlight: Maine Pond Hockey Classic

11/5/2018

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As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Maine Pond Hockey Classic

​Location of Tournament:
Snow Pond Center for the Arts in Sidney, Maine

Time of Year: 
February 8-10, 2019 (2nd weekend in February annually)
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Ages Welcomed to Play:
Adults 18+

Size of the Tournament: 

70+ teams in 9 divisions

Special Entertainment:
Games under the lights & welcome skate on Friday night, beer garden, and a player social on Saturday evening.
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Any Special Vendors:
Spectrum Healthcare Partners, Bud Light, Camden National Bank

What Sets This Tournament Apart:
We think their trophies set Maine Pond Hockey Classic apart from any other tournament, as they are certainly one of a kind, and on top of that there is a solid mix of divisions. Players come with great attitudes. The tournament takes place at an amazing venue & backdrop as the Snow Pond Center for the Arts is located at a summer camp with over 80 years for summer traditions. Lastly the tournament is easily accessible, located within 10 minutes for I-95 and two of Maine’s larger Communities (Waterville & Augusta). 

Third Assist's Take: 
This tournament is the go-to tournament for experiencing the Pine Tree State. Before Third Assist was based in Maine we had heard about this tournament in pond hockey circles. Now we find ourselves just one hour from this tournament and we know we will be making a visit this coming winter. Fun tournament in a winter wonderland and the proceeds go to a good cause. We'll be there. 
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​Where to Learn More About This Tournament: 
www.mainepondhockey.org
www.facebook.com/mainepondhockey
www.twitter.com/mainepondhockey

*All photos used by permission from tournament.
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Tournament spotlight: Binghamton Pond Festival

11/5/2018

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As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Bing Pond Fest

Location of Tournament:
Chenango Valley State Park (New York)

Time of Year: 
Multiple tournaments over multiple weekends-
January 12-13 is the Youth House Tournament
January 18-20 is the College Level Tournament
January 25-27 is the Adult Tournament
February 8-10 is the 10 and under Tournament
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Size of the Tournament: 
Each Tournament (weekend) features 250-300 active players

Special Entertainment:
Varies by weekend and audience but in year's past there's been fireworks, animal interactions, local live music, sledding and more. Various vendors attend as well.
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What Sets This Tournament Apart:
This is the only tournament with mechanical refrigeration in a state park setting. That means nearly-guaranteed ice in a beautiful part of the state. Also, proceeds from the tournament go to local DIFD programs for youth suicide prevention and youth mental health awareness. 

Third Assist's Take: 
Stable, eye-catching setting with multiple weekends to take part. It's one of a kind for the U.S. 
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​Where to Learn More About This Tournament: 
www.bingpondfest.com/
facebook.com/bingpondfest
instagram.com/bingpondfest
twitter.com/bingpondfest
https://www.youtube.com/channel/UCOHP92P0c3ihyMDm1lSSjDA

*All photos used by permission from tournament.
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Tournament Spotlight: Great Lakes Pond Hockey Classic

10/30/2018

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​As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Great Lakes Pond Hockey Classic

Location of Tournament:
Superior, Wisconsin

Time of Year: 
January 25-27, 2019
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Ages Welcomed to Play:
18+

Size of the Tournament: 
Can Accept up to 48 Teams: Divisions which accept teams are Open Division, Rink-Rat Division, Senior Division, and a Women's Division.

Special Entertainment:
The tournament features live music on Friday and Saturday nights. It also coincides with the Lake Superior Ice Festival which includes family events and fireworks on the lake at night. 

More about the Ice Festival can be found here: www.lakesuperioricefestival.com
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What Sets This Tournament Apart:
 This event is patterned after the World Pond Hockey Championship held in Plaster Rock, New Brunswick. The Great Lakes Pond Hockey Classic began in 2004 and at the time was the only US affiliate/partner of the Plaster Rock Tournament. Some of the key components that sets this tournament apart are that the tournament is volunteer driven, and all profits from the event are directed to the Superior Amateur Hockey Association to positively impact kids lives. The Great Lakes Pond Hockey Classic is the only pond hockey tournament played on the largest fresh water pond in the world and one of the only pond hockey tournaments that includes games played under the lights on Friday night. In an area where hockey tradition and excellence have deep roots, the Great Lakes Pond Hockey Classic embodies the purity of the sport.​
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​Third Assist's Take: 
You read the reasons above about what makes this so unique. One might even go so far as say Lake Superior is the largest pond hockey rink in the world. As for facts we can actually back up, the Great Lakes Pond Hockey Classic is a long-standing tournament and is the success model for tournaments taking place in the U.S. This is one of the premier tournaments to register for in the entire Midwest, and all proceeds go to a good cause. Count us in.

​Where to Learn More About This Tournament: 
www.greatlakespondhockey.com
www.facebook.com/greatlakespondhockeyclassic

*All photos used by permission from tournament.
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Tournament Spotlight: Frostbite Faceoff

10/30/2018

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​As part of Third Assist's "Ultimate Pond Hockey Resource" we've reached out to the best pond hockey tournaments taking place this winter in the United States. We want to know where they're at, what makes them unique, and why we should visit this upcoming winter. Safe to say we're sold on the following tournaments.

Frostbite Faceoff

​Location of Tournament:
Lake Morey Resort (Fairlee, Vermont)

Time of Year: 
January 25-27, 2019
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Ages Welcomed to Play:
21+

Size of the Tournament: 
90 teams total:
3 Men's Divisions (A/B, C, D/E)
2 Women's Divisions (B/C, D/E)
1 Coed Division


Special Entertainment:
The tournament features themed parties on Friday and Saturday night. This includes live music, an on-ice DJ, outdoor beer garden, late-night DJ, and Photobooth.
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Special Vendors:
Skate sharpening on site, hockey merch, and other sporting goods.

What Sets This Tournament Apart:
Frostbite Faceoff offers competitive men's and women's divisions in a convenient and beautiful location: The White Mountains of Vermont. With this backdrop you can take part in one of their signature "Friday Night Lights" games. 

Third Assist's Take: 
If you're in the area between Burlington and Concord, or looking for a destination tournament, Frostbite Faceoff is one of the best choices out there. You can play outdoors in scenic spot with festivities to keep you entertained all weekend long. We're sold. 

​Where to Learn More About This Tournament: 
www.frostbitefaceoff.com/
www.facebook.com/frostbitefaceoff/

*All photos used by permission from tournament.
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2017-2018 Year in Review

4/2/2018

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This past winter season was the busiest yet for the small team here at Third Assist. With March coming to an end, we’re figuratively closing up shop for the season- not too many insulated hockey gloves and winter hockey jerseys are sold during beach season. But with our season ticking down we must review the business: products, sales, new prototypes, taxes, etc. So next comes the question:

How did we do and where are we going next?

We are happy with the growth we had in 2017. We undertook minimal marketing and achieved more sales this year than any year past. Every year we have grown and this continues to be the case which is encouraging for the future. As long as Mother Nature doesn’t take a toll on every rink and pond in the north we’re anticipating the same steady increase for next year. However, this is one small difference.

Next year, we’re getting the Third Assist name out there.
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Third Assist, on its own, is a pretty weird name (Hockey players should catch the reference easily). Some of our products, without an open-mind and a carefree attitude, are at times a little weird themselves. But that’s exactly what we’re going for. The pond hockey and outdoor hockey community are fun-loving, free-flowing, creative types and these are exactly the folks we aim to reach next season. So what’s in store for next year?
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We’re expanding our glove line, sharing our pond hockey tournament custom jersey design shop, and creating partnerships with small business and tournaments around the country. We’ve haven’t undertaken heavy marketing in years past, but after a few years of product testing and encouraging sales we have decided to take the next step. This next winter you may even see Third Assist in a retail store near you.  But until then keep an eye on the site, and as always feel free to reach out if you want to get involved. It was a great 2017 with your support. Thank you for continuing to enjoy hockey as it was meant to be played!
​
Third Assist Team
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Third Assist: Origins, Failure, and Lessons Learned

1/7/2016

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When I was in school at the University of Maryland I was always fascinated by entrepreneurship and creating products that had use in my life, and ideally in the lives’ of others as well. I spent as much free time as possible reading up on the entrepreneurship process until I read the most simple, yet best advice I have received to date: You can formulate the best plan ever in your head, but you won’t get anything done until you take the first step. Every single person has great ideas, but only about 5% of people begin to act on them. Write down the steps for start-up, and knock out #1. Then #2. Each subsequent step gets easier as you build momentum. I figured I was a twenty-something in school with nothing to lose but a little pride, so why not give it a go. I started the first steps which in my case included developing a company name, website, legitimate email, product designs, and finally one of my favorite steps of prototyping with manufacturers.

If you’re on the site now you probably already know what my product to be built was, but if you do not know I’ll give a couple sentence intro. Growing up playing hockey outside in Alaska there were days I couldn’t feel my hands or feet at all after 30 minutes in freezing temperatures. If I could make gear to keep blood flowing to my extremities I would feel better, play better, and maybe even look better. So after some entertaining times messing around with different insulation materials and testing different outer shells (Check out gag gloves, which albeit may not be pretty at all, but they work great) I was able to create the Refhlex gloves. These gloves met the three criteria I was looking for: Looks good, works good, and feels good. It took me over a year of material testing to find the perfect combination, but I was pumped to have made it work. Nothing like these had ever been created before, so I knew these were worth sharing.
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Then came the step of how to share. Should I go the investor route, loan route, or the crowdfunding route? The crowdfunding route is the newest option of the three, and the most appealing as well. Crowdfunding through a website like Kickstarter offers benefits the other two routes cannot. It allows an entrepreneur to test an idea in a no-risk, high-reward scenario all the while receiving feedback on a product. You set a funding goal and if you achieve the goal you can start-up production, and if not you don’t receive a penny and it’s back to the drawing board. I gave Kickstarter a trial run in 2014 to learn the ropes and it was successful, so I was confident Third Assist and the Reflhex gloves would follow suit. In the late summer of 2015 I launched the Third Assist Pond Hockey Gloves on Kickstarter.

And they failed. It was a bit of a rushed effort in comparison to my successful trial run, but I still expected more out of Third Assist. After failure I debated what steps to take next, but out of failure I’ve learned a heck of a lot more. And this may be the reason you’re visiting this post in the first place- The Lessons Learned. 

Lesson 1: Seasonality on Kickstarter is Huge
I knew this before I went for the Third Assist campaign. My rationale was if I went for the campaign in the late summer, I could fulfill before the holidays. Just in time for prime pond hockey season. Well that was wrong move #1. It was also the wrong move for one of the most successful KS campaigns ever: The Coolest. The Coolest ran in the winter and failed. They returned in the summer and made a cool thirteen million dollars on Kickstarter.
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Lesson 2: Day 1 can make or break your campaign
I learned that Kickstarter ‘Popular’ rankings are based off of how much funding has been raised, number of backers, and time spent on Kickstarter. Staying in the ‘Popular’ rankings keeps eyes on your project and therefore more potential backing. Having a strong start from the beginning can keep up the momentum because your campaign remains ‘Popular’. This is especially the case given the typical “U” shaped curve of a Kickstarter campaign where you lose momentum quickly after the first couple days. Popular rankings reshape the standard “U” curve.

Lesson 3: Pump up backers, pump up momentum
A placement in the ‘popular’ rankings is huge for keeping a campaign relevant over thirty days. Although nearly half of the backers on the initial successful Kickstarter campaign came from outside sources, the other half came from within Kickstarter, especially from repeat backers. This makes sense as one who has participated in crowdfunding before is more likely to back than someone who is doing it for the first time. This is where I’ll give credit to someone who figured this out and played it to their advantage big time: The Passion Planner. The planner offered a PDF version of their product at $1. Why do this? Well it costs nothing and in return you get huge backer numbers. This keeps your product in the ‘popular’ rankings for number of backers, and further it gets shared over and over. The back of $1 goes way further than simple financial benefits. This strategy helped the planner raise over $700K.

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I’ve learned a few other lessons over the past few months, but those are the ones that should stick with the reader. They’re the ones that have stuck with me. While pond hockey related gear is much more of a niche than a personal planner or multi-functional cooler, the same lessons can still be applied just on a much smaller scale. There’s plenty more to learn, but after taking in this knowledge I have come to the conclusion that a round two is necessary. Right time, right strategy, and its wholly possible for a different outcome. I believe there are few factors in our favor for round two and here they are:

Success Factor 1: It’s winter. Simply put its outdoor hockey season. Frozen fingers aren’t on your mind when you’re turning up the AC in the middle of August. That was fail number one on round one. 

Success Factor 2: Lowering the start-up costs (Kickstarter funding threshold). We were able to knock down the start-up costs slightly on round two given lower minimum order quantities (MOQ) negotiations and changes with patent processing. 

Success Factor 3: Backer base. If we can get the same KS backer base from round one, that’s a heck of a lot of momentum to start for round two. Day 1 can make or break your campaign. This worked out for a former Kickstarter partner of ours called Hydaway. The group over there initially failed on round one receiving $20,000 of their $40,000 goal. Round two proved completely different. A strong start propelled them to success in the first couple days and they ended up with over $260,000 in backing.
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Success Factor 4: The Buff. We’re creating our own version of the PDF passion planner. For this next campaign we will be selling an Third Assist Pond Hockey buff at just $4. This includes free shipping to the U.S. If one goes in REI they’ll find buffs selling for $20 or more.  We’ve made these in the past and we love them. We’re willing to take a bit of a financial hit if it gets more momentum for our campaign and more eyes on our gloves.
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Success Factor 5: Gag Gloves. These are the not-so-pretty gloves we’ve had fun creating in the past. While they are functional, they are nowhere near as advanced or sleek as our Reflhex gloves. As of December 2015 we have sold more of these gloves than ever which shows promise in the venture. Either people want bright gold gloves, or we’re not the only ones who wouldn’t mind warmer hands when playing in freezing temperatures.

Success Factor 6: In writing this I keep switching off from “I” and “we”, and I should start getting used to saying “we”. During the last campaign most of the efforts were made solo. That’s quite the challenge when working and going for a Master’s full-time. I’ve read a number of posts from project creators comparing running a Kickstarter to a full-time job in itself. That said, I know I needed an extra hand to give this a round two. More than that I brought on a bigger brain too in my MBA-wielding and lifelong hockey playing friend Alex. We’re hoping an extra brain and extra effort can take Third Assist to a successful Kickstarter relaunch.

Operating a small business is one of the most exciting and challenging projects I have ever taken on. It’s a constant learning process and I believe it must be viewed that way. I don’t think I’ll ever be able to say I’ve learned how to run a perfect campaign or a perfect business, but I hope I can say I’ve learned enough from my failures not to repeat them. I wrote this post today so that others can learn from my challenges and maybe one day give their own Kickstarter a run. For now I hope I’ve learned enough to confront the challenge ahead and make Third Assist successful in 2016.

-Third Assist Founder Chris DeVore

”A smart man learns from his mistakes. A wise one learns from the mistakes of others”
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How Wild Would a Game of Pond Hockey Be On This Ice?

8/30/2013

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And by wild I mean the sounds of the game, and not the deathly cold water that you would probably end up in..
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Pond Hockey: The Movie

6/14/2013

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There's no way we don't share this movie on our site. Great movie showing the love of the game as it was originally played. It has connections with nearly every hockey player who watches it. Enjoy.
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