This past winter season was the busiest yet for the small team here at Third Assist. With March coming to an end, we’re figuratively closing up shop for the season- not too many insulated hockey gloves and winter hockey jerseys are sold during beach season. But with our season ticking down we must review the business: products, sales, new prototypes, taxes, etc. So next comes the question:
How did we do and where are we going next?
We are happy with the growth we had in 2017. We undertook minimal marketing and achieved more sales this year than any year past. Every year we have grown and this continues to be the case which is encouraging for the future. As long as Mother Nature doesn’t take a toll on every rink and pond in the north we’re anticipating the same steady increase for next year. However, this is one small difference.
Next year, we’re getting the Third Assist name out there.
Third Assist, on its own, is a pretty weird name (Hockey players should catch the reference easily). Some of our products, without an open-mind and a carefree attitude, are at times a little weird themselves. But that’s exactly what we’re going for. The pond hockey and outdoor hockey community are fun-loving, free-flowing, creative types and these are exactly the folks we aim to reach next season. So what’s in store for next year?
We’re expanding our glove line, sharing our pond hockey tournament custom jersey design shop, and creating partnerships with small business and tournaments around the country. We’ve haven’t undertaken heavy marketing in years past, but after a few years of product testing and encouraging sales we have decided to take the next step. This next winter you may even see Third Assist in a retail store near you. But until then keep an eye on the site, and as always feel free to reach out if you want to get involved. It was a great 2017 with your support. Thank you for continuing to enjoy hockey as it was meant to be played!
Third Assist Team
The Pond Blog
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